Who do On/Off premises retailers sell to directly?

On/off premises retailers sell directly to consumers, which is why this choice is correct. Retailers are the final link in the supply chain, where they purchase goods from wholesalers or distributors and then sell those goods directly to the end-users, or consumers. This relationship is crucial as it allows consumers to access products in a convenient and localized manner, whether they are buying groceries, beverages, or other goods.

The other options represent different roles in the supply chain. Wholesalers typically sell in bulk to other businesses rather than directly to individual consumers. Distributors often help in the logistics of getting products from manufacturers to retailers, rather than engaging directly with the end consumer. Brewers, while they produce the product, are distinct from retailers who facilitate the sale to consumers. Understanding this dynamic helps clarify the role of retailers in the marketplace.